Alexa – Amazon Echo Commercial
I found this commercial to be really interesting. Especially when the daughter asks “does it listen all the time?” and the Dad responds, “no, only when you say Alexa.” This is incredibly interesting to me because I feel like there has been a lot of talk about how our technology (phones especially), listens to us 24/7. We have all had those moments where we receive an ad for something we talked about earlier in the day, and it is incredibly scary to think that our devices are listening to everything we do.
With this video, I think the Amazon marketing team did an amazing job at showing how Alexa can be an aid in your life from alarms, setting timers, and adding things to the grocery list without having to take the time to physically do those things yourself.
Source:
Introducing Amazon Echo
Katrina this is a great point. The Alexa is a very interesting voice assistant and the way it works. It is important to understand how different voice assistants work. The funny thing is how the Alexa is always listening for the trigger word. That means it is always listening.
You made a really good point about the daughter’s questions. I feel like the marketing team did this in response to potential fears people may have about using a device designed to listen to them. Also, I agree that the commercial did a good job of showing how this technology is useful. I feel like throughout this course we have talked about how technology is only adopted when it is seen as useful. The marketing team did a good job of establishing the devices usefulness.